7 AROMA 001 Fresh Bloom, 60 ml eau de parfum

24.4539° N · 54.3773° E

Abu Dhabi · The Seven Emirates

We bottlethe Emirates.

سبع إمارات، سبعة عطورSeven Emirates, seven scents.

Seven eaux de parfum from Abu Dhabi, numbered 001 to 007. Seven letters from the Emirates: their light, their air, the memories they keep.

Read the seven letters Our story

Choose a letter

The First Letter · Manama → Abu Dhabi

Seven Emirates, one spirit.

This letter is printed inside every 7 AROMA box. Here it is, unfolded.

Transcribed from the inside panel of the box.

From a Bahraini · to the seven Emirates

7Aroma was born from love for the seven Emirates of the United Arab Emirates — seven lands united as one soul.

As a Bahraini, this name is my tribute to a brother country that embraced me with warmth, kindness, and belonging. Just like the Gulf is united by culture, faith, language, and heart, 7Aroma represents connection beyond borders.

Because aroma is more than scent — it is memory, emotion, and the feelings that stay in our hearts long after moments fade. And those feelings become part of our soul.

7Aroma — Where Scents Meet Soul.

سفن أروما انولد من حب الإمارات العربية المتحدة – سبع إمارات، روح وحدة.

كمواطن بحريني، هالاسم هو عربون محبة وتقدير لدولة غالية احتضنتني بكل دفا وطيبة وانتماء. مثل ما الخليج يجمعنا بالعادات والدين واللغة والمحبة، سفن أروما يمثّل هالترابط اللي يتعدّى الحدود.

لأن العطر مب مجرد ريحة… العطر ذكرى، إحساس، ومشاعر تظل بالقلب حتى بعد ما تروح اللحظات، وتصير جزء من الروح.

سفن أروما – حيث يلتقي العطر بالروح

حيث يلتقي العطر بالروح

Chart of the Arabian Gulf: the crossing from Manama, Bahrain, to Abu Dhabi Arabian Gulf MANAMA ABU DHABI

Transcribed from the inside panel of the box.

The Correspondence · 001 — 007

Seven letters. One of them is addressed to you.

Old letters keep the scent of whoever sent them. These seven were written across one day in the Emirates, from first light to the last coffee. Read the name on each one. One of them is yours.

Photograph: all seven 7 AROMA boxes standing in a row, each with its coloured side panel

Plate I — All seven, side by side

One bottle, seven labels. Only the letter changes.زجاجةٌ واحدة، وسبعة ملصقات… وحدها الرسالة تتغيّر.

The Parcel · What arrives

Every bottle travels like a letter from home.

Kraft paper, a box that opens the way a letter does, a black satin ribbon holding the bottle in place, a scent card with its seven main accords, and the founder's letter printed inside.

  1. The scent card: its seven main accords, and your refill card.
  2. A black satin ribbon, holding the bottle in its kraft cradle.
  3. The founder's letter, in Arabic and English.
  4. "Packaged with Love", stamped on the flap.
Photograph: the open 7 AROMA gatefold box, the bottle held by a black satin ribbon in a kraft insert, the scent card beside it

Plate II — The parcel, opened

Photograph: a hand holding the deep green 7 AROMA gift bag with a gold-foil logo and a wide champagne satin bow

For a gift: the deep green bag, gold foil, and a wide champagne satin bow.

Keep the card

Your loyalty is rewardedولاؤك مقدَّر

Enjoy 50% OFF on your next 3 refills as a token of our appreciation.استمتع بخصم ٥٠٪ على إعادة التعبئة في المرات الثلاث القادمة، تقديراً منّا.

50% OFFRefill 1
50% OFFRefill 2
50% OFFRefill 3
Send one as a gift
Photograph: the 7 AROMA shop front in Abu Dhabi, sage plaster, a reed canopy, an old brass lantern and an OPEN sign
Nº 1 — The door. The sign says OPEN.
Photograph: inside the shop, the gold logo on a sage wall, a rattan lamp and a wooden table
Nº 2 — Inside.

The Shop · Abu Dhabi

Some letters are better read in person.

Every letter above was written from memory. This address you can walk into.

Sage plaster walls, a reed canopy, an old brass lantern by the door, rattan lamps, wooden shelves, and all seven waiting on the table. Come and smell them before you choose.

ShopAbu Dhabi, United Arab Emirates
Instagram@7aroma
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Write back · راسلنا

Every letter deserves a reply.

Which letter found you? Choose its stamp, and we'll take it from there.

Which letter found you?

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To: 7 AROMA
Abu Dhabi
United Arab Emirates

Dear 7 AROMA, I'd like to write to you.

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